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Drug Culture and the Culture of Recovery

Drug Culture and the Culture of Recovery
Sophie Nathenson, PhD
August 15, 2025

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This text-based course is an edited transcript of the webinar, Drug Culture and the Culture of Recovery: A Sociological Perspective, presented by Sophie Nathenson, PhD on February 28. 2025.

Disclosures

  • Presenter Disclosure: Financial: Dr. Sophie Nathenson, Ph.D, received an honorarium for presenting this course. Sophie Nathenson is the founder and Director of the Population Health Management BS Program and the Population Health Management Research Center at Oregon Tech. She is also the owner of Widespread Wellness Consulting, providing career mentorship and education for individuals and groups working on promoting social, physical, emotional, and mental well-being. Non-financial disclosures: Sophie Nathenson has no relevant non-financial relationships to disclose.

  • Content Disclosure: This learning event does not focus exclusively on any specific product or service.

  • Sponsor Disclosure: There is no external sponsor for this course.

Limitations & Risks

  • Substance use is complex and multifaceted, and impacts each individual differently. Practitioners must recognize their biases and triggers, as well as the client's triggers, when working with SUD and recovery. 

  • Recovery methods vary (12-step programs, harm reduction, medication-assisted treatment, etc.), and debates can arise between different ideological approaches; therefore, practitioners must identify the most appropriate method for each client.

  • Drug and recovery culture intersect with healthcare, criminal justice, social services, and policy. This webinar will not comprehensively cover all these areas; therefore, additional training is encouraged.

  • Practitioners should exercise cultural humility at all times and respect clients’ varying cultures and their cultural perceptions of substance use and recovery.

Learning Outcomes 

After this course, participants will be able to:

  1. Describe the concept of drug culture and recovery culture

  2. Identify four ways that culture can impact substance abuse

  3. Explain how understanding drug culture can aid in substance abuse recovery

Introduction

Substance use disorder, a complex and multifaceted phenomenon, impacts individuals in diverse ways. While biological and psychological factors are often at the forefront of understanding and treatment, a crucial, yet sometimes overlooked, dimension is the sociological perspective. This article, drawing from the insights of medical sociology, aims to illuminate the profound influence of culture on both drug use and the journey of recovery. By shifting the lens from individual pathology to broader societal dynamics, we can gain a more comprehensive understanding that enhances therapeutic alliances, informs assessment strategies, and ultimately fosters more effective interventions.

The presentation of this material is rooted in a medical sociological framework, which examines the intricate relationship between health and society. Unlike approaches that primarily focus on individual biological or psychological predispositions, medical sociology investigates health outcomes at the population level. This involves tracing health issues back to their societal and community origins. This perspective does not negate the importance of individual factors, but rather integrates them within a multifactorial understanding, acknowledging the interplay of psychology, biology, and even spirituality. The central tenet is that societal structures, cultural norms, and environmental contexts significantly shape individual experiences with health and illness, including substance use and recovery.

The concept of socialization, the lifelong process through which individuals acquire the norms, values, behaviors, and social skills appropriate to their society, is fundamental to this sociological view. We learn how to act in society through various agents of socialization, including family, friends, educational institutions, workplaces, and media. Culture, defined as the shared way of life of a particular group of people, encompasses their values, beliefs, and material expressions. When considering drug use, it becomes imperative to analyze how these social and cultural environments influence individual behaviors and perceptions.

Treatment and intervention strategies, whether in therapy, counseling, medical care, or educational settings, tend to achieve greater success when the cultural and social environment of the individual is taken into account. Individuals, upon returning to their pre-treatment environments, often face significant challenges in sustaining their recovery if those environments remain unchanged or unaddressed. Therefore, a holistic approach necessitates an understanding of the broader social fabric that envelops the individual's experience.

Sociological Perspective

The sociological perspective offers a macro-level view, focusing on society as the big picture. This approach contrasts with micro-level analyses that delve into individual differences in biology or psychology. Instead, it examines social factors such as age, gender, sexuality, and socioeconomic status (SES), which is a composite measure encompassing income level, wealth, and occupation. By comparing groups based on these social categories, sociologists analyze patterns and outcomes, such as rates of drug use. It is crucial to emphasize that this group-level analysis does not imply homogeneity among individuals within a social category. Rather, it highlights the statistical tendencies and broader societal influences that may contribute to certain health behaviors.

For instance, within medical sociology, the focus is consistently on health outcomes and behaviors. The sociological perspective posits that treatment, therapy, counseling, medical care, or education becomes more successful when the cultural and social environment is explicitly considered. Individuals, after receiving care, return to their existing environments. If these environments remain unaddressed, maintaining the successes achieved in treatment can become a significant challenge. This underscores the need for interventions that extend beyond the individual to encompass their social and cultural contexts.

Social Factors in Drug Use

A range of social factors demonstrably correlates with higher rates of drug use at the group level, though these are not deterministic for any single individual. Poverty and lower socioeconomic status, for example, are consistently associated with increased drug use. It is also observed that different types of drugs may be patterned by social class, indicating a nuanced relationship between economic standing and substance choice.

Social alienation or rejection represents another significant predictor at the group level. A lack of meaningful social connection or experiences of ostracization can contribute to vulnerability to drug use. Similarly, low academic achievement, particularly when viewed as a societal pattern rather than an individual failing, is linked to higher rates of substance use. The prevalence of crime and violence within a neighborhood or at a broader societal level also serves as a social determinant of drug use.

Levels of low religiosity are predictive of drug use, suggesting that spiritual or communal affiliations may offer protective factors. Furthermore, the strength of an individual's social connections, encompassing not only their immediate social networks but also their involvement in community organizations, plays a crucial role. Greater involvement in such groups tends to correlate with an increased capacity to resist negative peer pressure and make choices aligned with personal well-being. Conversely, weak social support and isolation are significant risk factors.

Experiencing homelessness presents a particularly acute example of environmental influence. Individuals experiencing homelessness are exposed to numerous elements that can drive drug use, including the need for warmth, safety, and a means of staying awake to avoid danger. Drugs can also become a primary avenue for social interaction and connection in such circumstances.

Adverse childhood experiences (ACEs) represent a powerful set of social factors. These include witnessing abuse, experiencing abuse as a child, or living with a family member who has a substance use disorder. Research consistently demonstrates that a higher number of ACEs significantly increases an individual's risk of initiating drug use and developing addiction. The impact of ACEs extends beyond immediate behavioral responses; these experiences can fundamentally alter brain development and genetic expression. This highlights how social factors and the social environment are not merely external influences but can profoundly reshape an individual's neurobiology and genetic predispositions, further linking them to drug use and addiction. This intricate connection underscores the deep physiological impact of social adversity.

Culture

Culture, the central theme of this discussion, is broadly defined as a way of life shared by a group. This encompasses three primary components: values, beliefs, and material culture. Values represent what a group deems important, guiding their priorities and actions. Beliefs are what a group considers true, forming their understanding of the world and their place within it. Material culture, on the other hand, refers to the tangible aspects of a culture, ranging from clothing and food to objects and technologies. These elements collectively define the shared reality and practices of a cultural group.

Cultural Competency

The concept of cultural competency, typically associated with knowledge, communication, and connection with diverse populations, gains a critical new dimension when applied to drug culture. While existing literature and training often focus on factors like race and ethnicity, there is a notable gap in addressing drug culture as a distinct and powerful cultural influence. Cultural competency, in its essence, involves understanding cultural dynamics to benefit the therapeutic alliance. It does not require a practitioner to be an expert in every culture, which can, in fact, reinforce power differentials. Instead, a foundational awareness of the larger cultural issues affecting individuals can significantly enhance the therapeutic relationship.

Cultures exert a profound influence on the manifestation of various disorders, patterns of substance use, and the effectiveness of treatment-seeking behaviors. Drug cultures, in this context, are as potent and significant as traditional factors like race and ethnicity in shaping health disparities and influencing individual experiences. Recognizing this allows for a more nuanced approach to serving all individuals, irrespective of their backgrounds, philosophies, or the specific cultural contexts of their substance use.

Drug Cultures

Drug cultures are defined as a set of shared values, beliefs, customs, and rituals specific to the use of a particular substance. These cultures have a long and varied history, existing across different historical periods and geographical locations. Their characteristics vary significantly depending on the specific drug, the geographical setting, and various social factors. For instance, heroin use in one community might manifest a distinct cultural pattern compared to heroin use in another, or even among different racial or ethnic groups within the same location.

Like any culture, drug cultures possess a shared history that is transmitted through language. Language plays a crucial role in establishing and perpetuating cultural norms, ensuring their continuation across generations. Importantly, drug cultures provide significant value to their members. While the negative health, social, psychological, and biological impacts of drug use are widely recognized, it is equally vital to acknowledge the cultural benefits that can draw individuals into these communities. Understanding these benefits adds a critical layer to our perspective on an individual's drug use, moving beyond a purely harm-reduction or pathological framework to consider the contextual advantages perceived by users.

Drug Cultures Can Provide...

Drug cultures, often envisioned as groups of individuals regularly using a specific substance, offer a range of perceived benefits that extend beyond the pharmacological effects of the drug itself. These benefits are integral to the cultural fabric and contribute to the sustained engagement of members.

One primary offering is social support. Within a drug culture, individuals find a group and a shared identity. This identity can even be celebrated, particularly for those who experience social rejection or live in societies where their primary identity is stigmatized, discriminated against, or subjected to violence. For example, studies on gay men using specific drugs have highlighted the formation of communities and social activities where individuals feel a sense of belonging and access to connection, sometimes linked to sexual experiences. This communal aspect can be a powerful draw.

Certain drugs can also serve as a status symbol within specific contexts, contrasting with the societal stigma often associated with drug use. In neighborhoods or cities where conventional avenues for economic success and social mobility are severely restricted, drug cultures can offer an alternative career path. Individuals may enter networks where they can earn money through drug sales, gain status, and forge social connections that are otherwise unavailable.

Social and cultural activities are central to drug cultures, facilitating a significant socialization process. While some drug cultures can foster antisocial behavior or avoidance of intimacy, many provide opportunities for shared experiences and communal engagement. This socialization process is particularly potent for adolescents, who are already navigating identity formation, hormonal changes, and heightened anxieties. In an age dominated by social media and constant, dopamine-driven messaging, the allure of social connections and acceptance within a drug culture, coupled with the immediate gratification of substance use, can be immense. This highlights that drug use is not solely an individual choice but is deeply embedded within larger cultural phenomena (Kurtz, 2005).

Mass Culture

Mass culture, encompassing broader societal aspects such as music, politics, and media, significantly influences drug use. There exists a reflexive relationship where drug cultures can inspire new genres of music or become deeply intertwined with existing ones. Political ideologies and media messages also play a substantial role in shaping the cultural perceptions and norms surrounding specific drugs. For instance, the widespread promotion of alcohol in society often portrays it in a highly positive light, to the extent that it is frequently not even categorized as a drug, despite its potent and potentially destructive nature. This societal separation of "alcohol" from "drugs" reflects deeply ingrained cultural ideas, often influenced by economic interests.

Drug cultures frequently manifest as subcultures, and within these, countercultures can emerge that directly oppose mainstream values. These countercultures may reject materialism, capitalism, or conventional societal norms, offering an alternative path. The attraction to such a culture can, in fact, precede the actual initiation of drug use. If an individual resonates with a philosophy that prioritizes love and connection over material possessions, or seeks to disengage from societal pressures, and finds like-minded individuals within a culture where a particular drug is commonly used and socialized, this can serve as a powerful gateway. Subsequently, individuals may become susceptible to addiction, illustrating how cultural attraction can pave the way for substance use and dependence.

(Manning, 2013; Adlaf & Smart, 1997)

Culture of Addiction

The concept of the culture of addiction positions drug use within an informal social network characterized by specific group norms. These norms, which include prescribed patterns of perceiving, thinking, feeling, and behaving, actively promote and sustain excessive substance use. This framework emphasizes that addiction is not merely an individual's struggle with a substance, but a deeply embedded cultural phenomenon that reinforces and perpetuates problematic behaviors.

The role of a drug culture in addiction extends far beyond the substance itself. It creates an environment that is highly effective in reinforcing denial. For example, in a college subculture where binge drinking is normalized and perceived as a positive aspect of social life, individuals may struggle to recognize their own problematic alcohol use because it aligns with the prevailing group behavior. When "everyone is doing it," the idea of having an addiction becomes difficult to reconcile.

Furthermore, the influence of these cultures tends to strengthen over time, making it increasingly challenging for individuals to disengage. If an individual's identity is tightly intertwined with a drug culture, leaving it can mean severing ties with friends, and potentially even family, and abandoning a familiar lifestyle. This highlights the profound gravity of breaking away from such a deeply entrenched cultural affiliation.

The culture of addiction can manifest in different forms. An "enmeshed" individual's entire identity revolves around their drug use; they might constantly talk about it, wear clothing that signifies their affiliation, and define themselves primarily by their substance of choice. A "bicultural" individual lives in two distinct worlds, maintaining a separate professional or family life while engaging in substance use in a different social context. This separation allows for a degree of denial, as the individual may believe their addiction is contained and does not impact their "other" life. Finally, "acultural" addiction exists when there is no discernible group culture surrounding the substance use.

(White, 1996)

Acultural Addicts

Acultural addicts represent a distinct category within the spectrum of substance use, characterized by their use in isolation, often obtaining drugs through legitimate channels, and maintaining a strong association with mainstream culture. This form of addiction typically involves closeted use, where the individual's substance use is hidden from their social and professional circles.

A common example of acultural addiction is observed among health professionals who misuse prescription drugs. Studies indicate that a significant percentage of health professionals engage in diversion and struggle with substance use issues. Their ability to access legitimate channels for drugs, coupled with their professional status, can facilitate isolated use and make it harder for their addiction to be detected.

Wealth can also contribute to cultural addiction by enabling isolation. An affluent individual living in relative solitude, perhaps with a spouse who is frequently absent due to work, may have the means to consume excessive amounts of alcohol or other substances without immediate external consequences. This isolation can become a significant barrier to seeking help or even recognizing the problem, as the individual may not experience the typical social or legal repercussions associated with more public forms of drug use.

Furthermore, high social status can reinforce denial. If an individual is high-functioning and maintains a successful career or social standing despite their hidden substance use, they may mentally rationalize that they cannot possibly have a problem. This strong denial, stemming from their perceived status and functional abilities, can significantly impede their path to recovery. The absence of a visible drug culture means there are fewer external cues or social networks that might challenge their denial or encourage them to seek assistance.

Language, Values, & Stories

Every culture, including drug cultures and cultures of addiction, is characterized by its unique language, values, and stories. Within drug cultures, a distinct terminology emerges, serving as a marker of legitimacy and belonging for its members. This specialized lingo can be difficult for outsiders to keep up with, as it constantly evolves with time and place. Understanding this language is crucial for practitioners seeking to connect with individuals within these cultures, though it requires continuous effort to stay current.

Storytelling plays a vital role in transmitting and reinforcing the cultural norms of drug use. These narratives often emphasize the positive aspects of drug use, highlighting experiences of status, pleasure, or successful evasion of consequences. For example, stories might recount a "fun night" or a clever way someone "got away with" using. However, within these same conversations, there can also be discussions about the need to quit or take a break. This duality reflects the internal conflict that can exist within individuals and the culture itself, where the desire to continue using coexists with an awareness of negative impacts. This can be seen in smoking culture, where individuals might declare an intention to quit by a certain age, even while deeply embedded in the cultural practices of smoking.

The values within drug cultures often prioritize immediate gratification, risk-taking, and a rejection of mainstream societal norms. The shared stories contribute to a collective identity, shaping how members perceive themselves and their relationship to the drug and the wider world. These narratives can glorify certain behaviors, normalize excessive use, and create a shared understanding of the drug's role in their lives. The emphasis on shared experiences and collective narratives reinforces the cultural bond, making it a powerful force that can both draw individuals in and make it challenging for them to leave.

Material Culture

Material culture, the tangible aspects of a way of life, is a significant component of drug cultures. This includes paraphernalia directly associated with drug use, such as pipes, syringes, or rolling papers. These objects are not merely tools; they often carry symbolic meaning and contribute to the rituals and identity of the culture.

Appearance is another facet of material culture that can vary within drug cultures. While some individuals may exhibit a neglected appearance due to the impact of their drug use, others might maintain a meticulous facade as part of their denial or to blend into mainstream society, particularly in cases of acultural addiction. This duality in appearance can reflect the diverse ways individuals navigate their addiction within a cultural context.

Music frequently plays a central role, with genres and specific songs celebrating drug use. This music can become a powerful trigger in recovery, evoking memories and cravings. Art and literature also contribute to the material culture, with addiction memoirs and other creative expressions sometimes glorifying drug use, further embedding it within a cultural narrative.

Diet, though less commonly discussed in this context, can also be heavily affected. Drug use can suppress appetite, lead to poor nutritional choices, and generally diminish self-care practices related to health and well-being. The lack of attention to diet within some drug cultures can contribute to the overall physical decline associated with prolonged substance abuse. These material elements collectively reinforce the cultural norms and practices surrounding drug use, making it a pervasive and deeply integrated aspect of individuals' lives.

Rituals & Activities

Rituals and activities form the behavioral core of drug cultures, dictating how and where drugs are used, and how their consumption is integrated into social life. An intriguing phenomenon within some drug cultures is the need to be taught how to enjoy a drug. For instance, an individual's first experience with alcohol might involve nausea and a severe hangover, making it an unpleasant experience. The culture then socializes the individual to perceive the positive aspects of drinking, to learn that the pleasurable effects outweigh the negative consequences, and to develop a tolerance that allows for enjoyment. Similarly, initial marijuana use can induce dizziness, disorientation, or anxiety. The culture teaches individuals how to navigate these initial unpleasant sensations and to appreciate the desired "high," a process that can take time and repeated exposure.

Social activities are often centered around drug use, leading to a preoccupation with obtaining and consuming the substance. This preoccupation can extend to "hustling" and making money, as addiction can be incredibly expensive. The constant pursuit of funds to acquire drugs becomes a significant ritual and activity within the culture.

Furthermore, drug cultures often involve actions designed to avoid consequences. Members learn strategies to evade detection, such as how to pass a drug test or how to conceal their use. These learned behaviors reinforce the culture of secrecy and denial that can surround addiction.

Engagement in drug culture rituals and activities can also influence an individual's personality. Traits such as paranoia, depression, narcissism, risk-taking, anti-authoritarianism, intimacy issues, avoidance of close relationships, and manipulative tendencies can emerge or be exacerbated through prolonged involvement in these cultures. While these traits may be deeply ingrained, the sociological perspective suggests that they can, in many cases, be decoupled from the individual's core personality and addressed through therapeutic interventions, revealing a different self beneath the layers of addiction-influenced behaviors.

Social Roles

Within the culture of addiction, a diverse array of social roles emerges, each contributing to the perpetuation and dynamics of the group. These roles, as described by William White, offer a sociological and anthropological lens through which to understand the intricate cultural dynamics. While a comprehensive list is extensive, examining a few key roles highlights their significance and potential transference to recovery cultures.

The "High Priests" are individuals who passionately advocate for and are highly public about the use of certain drugs. They may amass followers and disseminate messages that encourage substance use, often with negative consequences due to their public visibility and excessive consumption, increasing their risk of overdose. The "Storytellers" play a crucial role in transmitting the culture by recounting narratives that glorify drug use and paint a vivid picture of the culture, thereby reinforcing its positive associations. "Ambassadors" are highly connected individuals who are aware of various social groups and events, serving as conduits of information and often leveraging this knowledge for status within the culture.

Other roles include "The Dealers," who facilitate access to substances; "The Medicine Men and Midwives," who may offer advice or remedies related to drug use or its effects; "The Jailhouse Lawyers," who navigate legal systems; "The Gangsters" and "The Nonaddicted Hustlers," involved in illicit activities for financial gain; "The Addict with Money and Fame," whose status may mask their addiction; "The Working Class Addicts" and "The Weekend Players," representing different patterns of use; "The Pledges," new or aspiring members; "The Crazies," whose behavior may be erratic; "The Marks," who are exploited; "The Man," representing authority; "The Snitches," who betray trust; "The Protectors," who shield others; "The Pseudo Junkies," who mimic addiction without full dependence; "The Cultural Rejects," who find belonging in the drug culture after being marginalized elsewhere; and "The Profiteers," who benefit financially from the drug trade.

These social roles provide identity and, importantly, can involve transferable skills. This concept becomes particularly relevant when considering the transition to recovery, as many of these roles mirror those found in recovery culture, offering a potential asset for individuals seeking to change their lives.

Culture of Recovery

The culture of recovery, mirroring the structure of drug cultures, is defined as an informal social network where group norms reinforce sobriety and long-term recovery from addiction. Just as drug cultures, through their inherent nature and offerings, reinforce drug use, recovery cultures are designed to reinforce abstinence and healthy living. The transition from a culture of addiction to a culture of recovery represents a significant undertaking, often requiring individuals to sever deep-seated bonds and alter their entire lifestyle. For instance, if a workplace culture normalizes cocaine use for productivity or socialization, an individual seeking recovery faces the immense challenge of maintaining their employment within that same environment while simultaneously breaking free from the social connections and behaviors associated with the drug. This highlights the profound gravity of separating from one culture and embracing another, especially when the existing environment remains unchanged.

(White, 1996)

A Cultural Transition

William White's concept of "cultural conversion," which can be more broadly termed a "cultural transition," describes the profound shift individuals undergo in recovery. This process involves exploring alternative ways to meet the needs previously satisfied by drug culture. For example, if cocaine provided energy, talkativeness, and a sense of connection, recovery culture must offer avenues for vulnerability, confidence, and genuine connection without substance use.

This transition also necessitates exploring the intricate connections between drug culture and an individual's interests, goals, and potential false beliefs. It involves a deconstruction of how drug culture may have reshaped personal aspirations. For instance, a college student with pre-med ambitions might become immersed in a drug culture that promotes anti-establishment philosophies, leading them to abandon their educational goals. In recovery, this individual can revisit why they initially pursued pre-med, questioning whether their current beliefs about higher education were genuinely their own or a product of the drug culture's influence. Similarly, a restaurant worker in an alcohol-centric culture might have discussed aspirations for healthier eating or exercise while drinking. Recovery provides an opportunity to recognize how the social group might have impeded these desired changes.

Integrating spirituality as a framework for alternative ideas is another crucial aspect of this cultural transition. For individuals drawn to anti-materialistic philosophies within drug culture, a spiritual perspective can offer a resonant and constructive pathway. Spirituality often provides an alternative worldview that aligns with the values of recovery, such as self-reflection, community, and purpose beyond material possessions.

Ultimately, recovery involves developing a new cultural identity. This new identity is not merely the absence of drug use but a proactive embrace of new norms, values, and social roles that support sobriety and personal growth. It is a fundamental reshaping of self within a supportive cultural context.

Recovery Cultures

Recovery cultures, much like drug cultures, possess distinct norms and expectations that are reinforced by the group. These cultures provide vital networks and peer support, fostering a sense of belonging and shared purpose. Socialization within recovery cultures involves learning new ways of acting and speaking, adopting language and behaviors that align with sobriety and personal growth.

Recovery cultures manifest in various forms, including formal treatment programs, self-help groups, and the widely recognized 12-step programs. Each of these diverse recovery cultures offers a unique pathway to sobriety, though they all share the common goal of supporting long-term recovery.

It is important to acknowledge that individuals often reside in multiple cultures simultaneously. On this note, "cultural recovery" refers to recovery programs that explicitly integrate other cultural memberships. For example, a program might incorporate the spiritual or cultural frameworks and verbiage of an indigenous population, creating a more resonant and effective pathway to recovery for individuals from that background. This integration can be particularly beneficial, as it addresses the potential disconnect between an individual's home culture or family culture and the recovery process, fostering a deeper sense of connection and belonging.

History

The history of recovery and treatment for substance use disorders is a fascinating and complex narrative, spanning centuries of evolving understanding and approaches. While the precise origins of individuals overcoming addiction are lost to antiquity, more recent historical developments offer valuable insights into the emergence of formal recovery movements and treatment modalities.

The early 19th century witnessed a significant surge in alcohol consumption, particularly from the late 1700s to the early 1800s. This societal shift, influenced by economic factors and increased availability of alcohol, spurred the rise of the Temperance Movement in 1825. This movement aimed to curb alcohol consumption through moral persuasion and social pressure.

A notable offshoot was the Washingtonian temperance movement, which began in 1840. This movement bore striking similarities to later social support systems like Alcoholics Anonymous. It comprised groups of individuals who, having struggled with heavy drinking, sought to achieve sobriety through mutual peer support. Their meetings involved sharing experiences, a practice that would become central to subsequent recovery programs. The Washingtonian movement gained remarkable momentum, spreading rapidly across communities. However, despite its initial success, it largely dissipated after approximately five years, highlighting the challenges of sustaining such movements without formal organizational structures.

Following the decline of the Washingtonian movement, treatment "asylums" began to emerge around 1845. These institutions served as places where individuals could seek refuge and sobriety. By 1877, the "Journal of Inebriety" was established, marking a significant step towards the medicalization of addiction, framing it as a health condition rather than solely a moral failing. The 1890s saw the emergence of dedicated treatment hospitals and the closure of many asylums, reflecting a shift in the approach to mental health and addiction.

In 1906, the Emmanuel movement introduced a remarkably holistic approach to recovery. This program emphasized psychology, spirituality, relaxation techniques, and the importance of social services and lay therapists. It fostered an environment where multiple dimensions of an individual's well-being were nurtured, a comprehensive approach that, in some ways, predated and even surpassed certain modern recovery models in its integrated nature. Unlike some contemporary programs, it actively connected individuals with foundational social services, recognizing their importance for sustained recovery.

The Oxford Group, formed in 1908, played a pivotal role in shaping future recovery movements. Its principles, including self-survey, confession, restitution, and service, directly influenced the foundational tenets of Alcoholics Anonymous.

A significant disruption to the burgeoning treatment landscape occurred with the advent of Prohibition in 1919. This nationwide ban on alcohol severely curtailed access to formal treatment, as the prevailing belief was that the problem would simply disappear once alcohol was illegal. However, Prohibition proved largely ineffective and was repealed in 1933.

Just two years later, in 1935, Alcoholics Anonymous (AA) was founded. Drawing inspiration from the Oxford Group and the Washingtonian movement, AA revolutionized addiction recovery by establishing a peer-led, self-help model that emphasized spiritual principles, mutual support, and a structured pathway to sobriety. Its enduring legacy continues to shape the landscape of recovery cultures worldwide.

AA and 12-Step Culture

Alcoholics Anonymous (AA) and its numerous 12-step offshoots represent a powerful and pervasive recovery culture, offering a structured pathway to sobriety for individuals struggling with various addictions. Understanding this culture is paramount for anyone working with or affected by it. While AA is designed to be non-hierarchical and self-governing, its cultural dynamics are incredibly potent and well-defined.

At the core of 12-step culture is the recognition of denial, powerlessness, selfishness, and a "loss of sanity" due to addiction. The first step, admitting powerlessness over alcohol or the specific substance, is often a monumental leap for individuals, given the pervasive nature of denial, frequently reinforced by drug cultures. Accepting that one cannot control their substance use and acknowledging its destructive impact on their lives and relationships is a foundational principle.

The culture emphasizes that guilt and resentment are significant fuels for addiction. Through a process of self-inventory and confession, individuals are encouraged to examine their past actions, identify their role in harming others, and make amends. This involves ongoing restitution and a commitment to service, which is seen as a vital component of sustained recovery. Recovery in 12-step culture is not merely the cessation of substance use; it is embraced as a comprehensive lifestyle, a fundamental reshaping of one's identity and daily practices. This cultural immersion provides a framework for living sober, offering a new set of norms, values, and behaviors to replace those associated with active addiction.

Language, Values, & Stories

The 12-step culture, like any robust cultural system, possesses its own distinctive language, values, and stories that reinforce its principles and guide its members. Recovery literature, particularly the "Big Book" of Alcoholics Anonymous, serves as a foundational text, transmitting core concepts and narratives.

Slogans are a pervasive and powerful element of 12-step language. Phrases like "easy does it" and "one day at a time" are not merely catchy sayings; they are practical tools designed to help individuals navigate the challenges of early sobriety. The "one day at a time" philosophy, in particular, mirrors a certain aspect of addiction culture where the focus is often on immediate gratification, but it reorients that immediate focus towards sobriety. "Keeping things simple" is another slogan that encourages a straightforward approach to recovery, avoiding overcomplication. These slogans become internalized mantras, guiding daily decisions and offering comfort during difficult moments.

The concept of "character defects" is central to the 12-step lexicon, referring to personality traits or behaviors that may have contributed to or been exacerbated by substance use. The culture encourages individuals to identify these defects and work towards their "opposites," such as replacing judgment with acceptance. Conversely, "assets" are recognized as positive qualities that can be leveraged in recovery, fostering a balanced self-assessment.

A profound "transcendent focus" characterizes 12-step culture, emphasizing a spiritual dimension. This often involves experiencing "moments of clarity" or "awakening," signifying a profound shift in self-perception and a deeper connection to a higher power (however conceived). The idea of "surrender" is paramount, implying a letting go of self-will and embracing faith, acceptance, tolerance, patience, honesty, openness, and humility. These values are actively promoted and practiced within the culture, often standing in stark contrast to the values of mainstream society, which may emphasize competition, status, and individual control. This counter-cultural aspect can resonate deeply with individuals transitioning from drug cultures, offering an alternative framework for living.

Material Culture

The material culture of recovery, particularly within 12-step programs, provides tangible symbols and practices that reinforce sobriety and a new way of life. Objects play a significant role, such as recovery coins or "chips" that mark milestones of sobriety. These coins serve as physical reminders of commitment and progress, offering a sense of accomplishment and belonging. Talismans, personal objects imbued with symbolic meaning, and recovery-focused books are also common elements.

Dress and appearance can also reflect an individual's engagement with recovery culture. This might include wearing clothing with recovery messages, or a renewed focus on self-care and hygiene as part of a healthier lifestyle. Tattoos, which may have been acquired during active addiction, might be altered or covered to signify a break from the past.

Music continues to be a powerful medium, but in recovery, the focus shifts. Individuals may examine song lyrics more critically, replacing words or finding new music that resonates with their sober identity. Art is often utilized as a therapeutic outlet, providing a means for self-expression and processing emotions without substance use.

Food and diet, though not always explicitly central to 12-step programs, are implicitly linked to recovery through the broader concept of self-care. While slogans like "keep candy handy" might suggest a simple substitution for the sugar in alcohol, a deeper understanding reveals the profound connection between nutrition, brain health, and sustained recovery. Exploring the mind-body-behavior connection through diet can be a vital, though often overlooked, aspect of healing. These material elements collectively contribute to the formation of a new identity and lifestyle that supports long-term sobriety.

Rituals & Activities

Rituals and activities are the bedrock of recovery culture, providing structured pathways for maintaining sobriety and fostering personal growth. Reading recovery literature, such as the "Big Book" or other approved texts, is a fundamental ritual, offering guidance, shared experiences, and reinforcement of core principles.

Self-care, particularly through exercise, is increasingly recognized as a vital activity in recovery, promoting physical and mental well-being. Prayer and meditation are integral components of 12-step programs, fostering a spiritual connection and providing a means for introspection and emotional regulation.

Meetings are central to recovery culture, offering a safe space for individuals to share their experiences, strengths, and hopes. Sharing within these meetings, engaging in phone calls with fellow members, and consistently using recovery slogans reinforce the cultural norms and provide immediate support. The practice of taking inventories, making amends for past harms, engaging in service to others, and participating in mentoring relationships (sponsor-sponsee dynamics) are all crucial rituals that facilitate personal accountability and growth.

Socializing with friends and family, often within the context of safe havens and avoiding trigger places, is a key activity in rebuilding healthy relationships. The formation of new social groups and the adoption of a new persona are natural outcomes of this cultural transition. By comparing these rituals and activities to those found in drug cultures, it becomes evident how recovery cultures effectively meet the fundamental human needs for connection, identity, and purpose, which were previously sought through substance use. The similarities in the group aspect, the shared culture, and the propagated beliefs and values make the transition to recovery culture a more comprehensible and achievable journey.

Social Roles

Like the culture of addiction, the culture of recovery features a rich tapestry of social roles that contribute to its functionality and support its members. The presence of these roles highlights a crucial asset in the recovery journey: the potential for transferable skills from addiction culture to recovery culture.

For instance, the "High Priests" in addiction culture, who were charismatic leaders passionately advocating for drug use, can transform into powerful advocates within recovery. Their leadership qualities, even with their past negative associations, can be channeled into promoting sobriety and guiding others. Similarly, the "Storytellers" from addiction culture, known for their vivid narratives of drug use, can become compelling speakers in recovery meetings. Their ability to "paint the picture" of their past addiction and their journey to recovery serves to transmit the culture of recovery to newcomers, offering hope and relatable experiences.

"Ambassadors," who were once adept at navigating various social groups and gathering information within drug culture, can become invaluable resources in recovery. Their inquisitive nature and strong listening skills can be repurposed to connect individuals to meetings, resources, and other members, effectively serving as navigators within the recovery community. Their ability to know "what's going on with people" can be a tool for support and outreach.

Other roles within recovery culture include "The Elders," seasoned members who offer wisdom and guidance; "The Comedians," who use humor to lighten difficult topics; "The Professors," who share knowledge and insights; "The Professionals," who integrate their recovery into their careers; "The Two-Hatters," who balance their professional and recovery identities; "The Bleeding Deacons," who are open about their struggles to help others; "The Medicine Men and Midwives," who offer healing and support; "The Chronically Failing Sinners," who persist despite setbacks; "The Organizers," who facilitate meetings and events; "The Self-Cured," who found recovery outside traditional programs; "The Mentors," who guide newer members; "The Fundamentalists," who adhere strictly to program principles; "The Confused Protectors," who struggle with boundaries; "The Saboteurs," who may undermine others' recovery; "The Pigeons," who are easily influenced; "The Pilgrims," who are on a spiritual journey; and those dealing with "Pseudo-Addiction."

The key takeaway is that the skills and characteristics developed within the social roles of addiction culture are not necessarily lost or entirely negative. With awareness and guidance, these attributes can be reframed and utilized as assets in the recovery process, contributing to a new, healthier identity and a supportive community. Observing and discussing these relatable assets can be a valuable tool in therapeutic settings and in the broader recovery movement.

Practice Applications

Bringing together the insights on drug culture and recovery culture offers significant practical applications for practitioners across various fields, including social work, counseling, psychology, and healthcare. The foundational understanding that cultural influences profoundly shape an individual's life, even if not immediately apparent, is the crucial starting point. This contrasts with a narrow focus on individual pathology and encourages a broader, more empathetic perspective.

Understanding drug and addiction culture, including the concept of the acultural addict, is paramount. This knowledge can significantly aid in establishing and strengthening the therapeutic alliance, the connection between the practitioner and the person served. Just as cultural competency in other areas enhances rapport and trust, an awareness of the cultural context of substance use can foster a more effective therapeutic relationship, leading to better treatment adherence and outcomes. Practitioners do not need to be experts in every subculture, but a general awareness of cultural influences allows for informed inquiry and a more nuanced approach to care.

This understanding also provides invaluable insight for assessment. Beyond asking about the immediate effects of drug use, practitioners can inquire about the perceived benefits derived from being part of a group or culture associated with substance use. This opens up a new set of assessment tools, enabling the design of more tailored programs and interventions that address the underlying social and emotional needs fulfilled by drug culture.

Furthermore, it is critical for practitioners to recognize that leaving a drug culture can be even more challenging than ending drug use itself for some individuals. While the self-destructive nature of drug use may create a strong desire to quit the substance, severing ties with a deeply ingrained lifestyle, social network, and even one's home environment presents an entirely different set of obstacles. This awareness allows practitioners to anticipate and address the profound sense of loss and disruption that individuals may experience when transitioning out of a drug culture, and to integrate strategies that support the rebuilding of a new, sober life.

Concluding Thoughts

The exploration of drug culture and the culture of recovery underscores several fundamental concluding thoughts that are critical for a holistic understanding of substance use disorder.

First, social and environmental factors matter profoundly. While this may seem intuitively obvious, the full extent to which one's social environment, sense of belonging, identity, and safety impact psychological and biological well-being, and even genetic expression, is often underestimated. Research demonstrates that social isolation, for instance, is a more powerful predictor of premature mortality than excessive smoking, chronic alcohol use, or a sedentary lifestyle, even when controlling for other health-related factors. This highlights the transformative power of moving from isolation to connection, emphasizing that social integration is not merely a desirable outcome but a vital determinant of health and longevity. The deep physiological and neurological impacts of social environment warrant further exploration, as they can fundamentally shift one's perspective on addiction.

Second, addiction extends far beyond the individual; it is inherently a social problem. The escalating opioid crisis, the rise in drug poisonings, and the increase in suicide rates cannot be solely attributed to individual factors. These societal challenges are deeply rooted in how individuals are treated within society, the messages they receive, the economic conditions of their communities, and the systemic failures to provide basic needs. Drug cultures, in this context, can paradoxically serve as safe havens, offering a sense of belonging and identity when other societal structures fail to do so.

Third, identities are significantly shaped by culture. An individual's personality is not solely an innate trait; it is profoundly influenced by the cultural contexts in which they develop and participate. Recognizing that addiction goes beyond individual choice, and that adverse childhood experiences, for example, can alter brain function and limit life options, fosters a more compassionate and effective approach. When working with individuals who appear to make self-destructive or "unintelligent" decisions, adopting the perspective that they are often doing what is within their power to cope with their circumstances can alleviate frustration and resentment for providers. This reframing can enhance the willingness to engage with individuals who may struggle with treatment adherence or service utilization.

Finally, the needs fulfilled by drug culture can indeed be addressed in recovery culture. By comparing the elements of drug culture—its propagated beliefs, values, material culture, identity ties, and group aspects—with those found in recovery culture, it becomes evident that numerous similarities exist. This parallel structure suggests that recovery can be framed as a transition to a new, healthier lifestyle that still fulfills fundamental human needs for connection, identity, and purpose. Recognizing and leveraging these similarities can be a powerful tool for practitioners, helping individuals to see recovery not as a deprivation, but as an alternative, fulfilling cultural pathway.


References

Select references are listed here. The full reference list is included in the course handout.

Adlaf, E. M., & Smart, R. G. (1997). The cultural context of adolescent drug use: A review of the literature. Addiction Research & Theory, 5(2), 177-195.

Kurtz, E. (2005). The spirituality of imperfection: Storytelling and the search for meaning. Bantam.

Manning, P. (2013). Drugs and popular culture in the age of rock 'n' roll. Routledge.

White, W. L. (1996). Pathways from the culture of addiction to the culture of recovery. Hazelden.
 

Citation
Nathensen, S. (2025). Drug culture and the culture of recovery. Continued - Psychology, Article 104. Available at www.continued.com/psychology 

 

 

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sophie nathenson

Sophie Nathenson, PhD

Sophie Nathenson is a Medical Sociologist, professor, and consultant based in Portland, Oregon. She is the founder and Director of the Bachelor's of Science in Population Health Management program and faculty in the Masters of Science in Allied Health program at Oregon Tech. She is also the owner of Widespread Wellness Consulting, providing career mentorship and education for individuals and groups working on promoting social, physical, emotional, and mental wellbeing. 



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